Publicis Groupe, Ali Shabaz


Short Description for List View

Years of Professional Experience : 25

Industries : Advertising

Occupation : Senior Management

LinkedIN Profile :

Areas of Expertise : Career , Entrepreneurship , Leadership

Areas of Interest : Blogging / Writing , Communication , Creative Arts , Design Thinking , Public Speaking , Teams / Team-building , Training

Values : Authenticity , Creativity , Empathy , Inclusiveness , Making a Difference

My Life Goals and Objectives : To help people understand and learn that Creativity is a skill that can be developed. It is not something that only a few possess or something you are born with. By unlocking the creative power that lies inside everyone of us, we can change ourselves and the world. We can make a real difference to the quality of our work and our lives. By tapping into our creativity learn to appreciate the endless potential we have in ourselves and in others.

Short Bio : With more than 25 years’ experience across Asia Pacific & the Middle East, Ali has led creative teams across all. He has worked with some of the biggest brands in the world like HSBC, Nokia, Unilever (Sunsilk & Knorr), Visa, P&G (Pantene & Gillette), Qatar Airways, Nestle (Kit Kat), GSK, Lego, Pizza Hut and KFC. . In 2005 his contributions led to BBDO Singapore being named the second most creative agency in Asia. As the Executive Director in JWT Singapore (2005-2010) he led the agency to be the most awarded JWT agency in the world and the second most awarded WPP agency globally. It was in this period that the agency won its first Grand Prix at Spikes Asia. In 2010 he took up the role of Chief Creative Officer at Grey where for nine years he led teams regionally across SEA, Middle East and Africa. In this time Grey Singapore was named Global Health Agency of the year, and also Agency of the Year and Digital Agency of the Year in Singapore. His work “The Life Saving Dot “gave the Agency and Singapore its first Innovation and Product Cannes Lions and two Grand Prix at Spikes Asia. It was also voted as one of the 100 innovations that could change the world. Ali was voted among the most influential Creative people in Asia, and was voted Advertising Professional of the Year in Singapore. His work has been recognized at all international award shows like Cannes Lions, D&AD, One Show, Clios and Effies. In his free time, Ali does his best to give back. He gives talks on Creativity, run workshops for young advertising creatives and volunteers to teach entrepreneurial skills to underserved youth.