SINGAPORE, 15 April 2020 – Asia Institute of Mentoring (AIM) launches the United Against COVID-19 (UNACOV) initiative

Together with the WholeTree Foundation & Coalition of Partners to support those severely impacted by the pandemic, with a focus on crisis management and personal wellbeing.

The current coronavirus (COVID-19) pandemic is having a significant impact on the health of the population, global economy, civic society, individual’s livelihoods and personal wellbeing. Industries and individuals across the board are suffering. There will be significant increase in job losses, family distress, and chronic stress leading to a weakening of the body’s immune system making one more susceptible to the viral infection. This is a global humanitarian crisis in the making. 

We are bringing together a coalition of partners in a united effort to help those adversely impacted in Singapore, in particular entrepreneurs, small business owners, the unemployed and in-transition PMETs as well as public healthcare workers. We offer programs to help them overcome the many challenges and emerge from the crisis stronger and more resilient: personal wellbeing and empowerment, career reengineering, financial resilience and crisis management. We will also offer one-on-one mentoring and coaching support. 

“Our mission at AIM is to create an Asia-based people-powered mentoring movement - to give forward, to transform, to harness the deep human potential and create social impact – bringing about a kinder, gentler, more inclusive, more just and sustainable world for all,” said Yen-Lu Chow, co-founder and Director of the Asia Institute of Mentoring. “At a time of a great humanitarian crisis such as what we’re experiencing now, the power of mentoring-driven human connections and community support is needed more than ever. In giving we receive.”

Whether you are an individual or an organization, come join us in this battle for calm and unity. Together we can uplift the spirit of our fellow human beings! 

Get involved here.

For further enquiries, please contact:

Name: Karen Tok


Phone: +65 9107 2139‬


About Asia Institute of Mentoring

Asia Institute of Mentoring (AIM) is a non-profit organization with a mission to bring mentoring to the fore in Asia, raise the quality of mentors and up the game of mentoring, bringing mentoring to all facets of the society to impact millions of lives. Raising a community of qualified mentors would allow the impact to be scaled quickly to see a positive outcome. 

With a holistic approach grounded in Eastern values, wisdom, and philosophy, we are polishing and optimizing the gems of our heritage. If we can mentor 10,000 people in Singapore and Asia every year - to reach out, to connect, to guide, to inspire, to empower - and then get these 10,000 to pay it forward as mentors, every year, for the next 100 years, imagine the kind of impact it will bring to our society, economy, communities, schools, home, the workplace.

With a structured mentoring training and certification program, tailored electives for improved mentoring outcomes, a proprietary talent matching system, a strong support system, and a holistic framework steeped in the Deep Human inside-out approach to life and work that addresses the Heart, Mind, Spirit with Self-Awareness and Self-Mastery as the foundation for mentoring, AIM has something unique and special to offer to Asia and the world.